Social marketing can be defined as the use of marketing theory, skills and practices to achieve social change, with the primary goal of achieving "social good."It is the art of attracting attention to social and environmental issues, and activating behaviour change or action in this area.
This can be a tricky thing to do, one that requires skills different to commercial marketing, and requires knowledge beyond conventional graphic design thinking.
During the past 11 years Louise's research has been chiefly focused on social marketing, not-for profit, and government campaigns. Her PhD research examined the notion of taboo in relation to Australian HIV prevention campaigns.
This has given her extensive knowledge about effective and ineffective strategies for reaching audiences and creating a culture of behaviour change.
Her particular interest lies within social, environmental, health related campaigns, and also in conveying information visually through information graphics.
She offers a unique perspective that is rooted in research, but comes from a graphic design & visual culture angle.
Consulting & More
Louise can help you with your project in the following ways:
Provide a report and visual presentation of existing campaigns within your field, with an analysis of their merits and disadvantages, and an explanation of relevant research into effective and ineffective strategies.
Brainstorming and advice on constructive strategies
at any stage in your project.
Advice on successful visual communication and information graphics.
Creation of your campaign in partnership with co-designer.
Collaboration with your existing designers and creative team on a short term basis or throughout the project (in person or via Skype).
For more information please get in touch.